Evaluation Essay Example | Topics and Well Written Essays - 250 words - 4

Assessment - Essay Example e organizations in Canada uncovered that the attributes most recognizable incorporate a high number of migrants, pressures and contrasts between territories, insignificant degrees of venture and profitability and defenseless dealings with the United States. These distinctions structure the fundamental establishment for the drafting of a productive, nitty gritty and potential showcasing plan for Canada (Heather and Weber, 2012, p.12). Exploration likewise reasons that a considerable lot of the head showcasing procedures applied in Canada are like those executed in the U.S. they altogether incorporate innovation, enthusiasm and sexual orientation. The jobs of ladies in the general public have made a turn generally advantageous and it is apparent that they are better entertainers in the market in contrast with the men and this is a fortification for the stressing nation. Furthermore, ladies have an increasingly educated choice as they buy items and this implies focusing on their conclusions guarantees expanded deals and consumer loyalty. Nationalism is a type of watching customer conduct and their inclination for a specific item privately made and prepared and urging the populace to concentrate on these items guarantees a flourishing business sector. Innovation is another choke hold for Canadian representatives where they utilize online networking in promoting endeavors and this at last lifts the

Organizational Structures Research Paper Example | Topics and Well Written Essays - 1000 words

Hierarchical Structures - Research Paper Example The Metadata servers today empower the associations to select a brought together capacity, recovery and sharing of information, which are more pair with the level and lean authoritative structures. Level and lean authoritative structures upheld by Metadata servers do permit the associations to bring down expenses, improve frameworks support and to regard information uprightness. Any working association needs to member to a particular authoritative structure so as to satisfy its hierarchical objectives. The fundamental reason for authoritative structures is to help hierarchical chain of importance focused on a deliberate designation and achievement of authoritative capacities (Dalton, Lawrence and Lorsch, 1991, p. 1). Subsequently, for the most part it is conceivable to deduct the fundamental character of any association and the qualities it clings to by essentially examining its hierarchical structure (Dalton, Lawrence and Lorsch, 1991, p. 1). Only two or three decades prior, the ass ociations centered around an assembling mentality were subsidiary to principally progressive hierarchical structures which were carefully controlled with respect to encouraging access to data and distributing authoritative capacities. ... As of now stated, the bureaucratic structures happened to be carefully various leveled when it came to overseeing individuals. Henceforth, even in post bureaucratic structures, however the associations demonstrated a worry for new patterns thoughts, still these authoritative structures happened to be various leveled in their methodology. The Divisional hierarchical structures would in general fragment the fluctuated useful zones of associations into divisions (Salaman, 2001). Every division worked freely and approached its own assets in order to satisfy the hierarchical objectives apportioned to it (Salaman, 2001). Despite the fact that the divisional authoritative structures permitted the associations to meet the particular needs of every division all the more deliberately, still such structures hampered the sharing and handling of data as the representatives in every particular division worked autonomously (Salaman, 2001). Also, the powerlessness to profit by the data recovered fro m Metadata servers made the divisional authoritative structures absolutely clumsy and expensive to work. Numerous associations, particularly the enormous associations do want to decide on practical hierarchical structures where the associations are sectioned according to the individual capacities (Salaman, 2001). Practical hierarchical structures do have their focal points as in they improve the productivity of shifted utilitarian gatherings inside associations, along these lines taking into account simple and fast administration of authoritative issues and difficulties. However, practical hierarchical structures neglected to kill one genuine imperfection that was basic to divisional structures, which was clearing a path for a free and unrestricted sharing of data and information. The advanced associations attempted to get over this obstacle by

Common App 2017-18 How to Write a Great College Application Essay

Common App 2017-18 How to Write a Great College Application Essay After a year of stability, the Common Application essay prompts have changed again â€" I think for the better â€" based on surveys of 5000 teachers, students, counselors and colleges. This year brings some wording changes and a brand new prompt â€" and an old, previously discarded question that has been brought back to life. Significantly, the now “old” Common App prompts have not changed a lot â€" which makes sense since 90% of survey respondents reported that the prompts already worked well. Ideally, the new ones will work even better. Let’s take a look at the 2017-18 Common App prompts: Some students have a background, identity, interest, or talent that is so meaningful they believe their application would be incomplete without it. If this sounds like you, then please share your story.  This prompt has not changed, and I think that’s a good thing. Many college applicants have some aspect of their lives that’s meaningful and important enough to share with the admissions committee. This question provides a welcome opportunity to do so. The lessons we take from obstacles we encounter can be fundamental to later success. Recount an incident or time when you experienced a challenge, setback or failure. How did it affect you, and what did you learn from the experience?  â€œObstacles we encounter” and “a challenge, setback or failure” replaced the previous “failures” and “failure.”Ah, this prompt is so much less confronting, and so much more welcoming, to students who do not consider that they have “failed” but certainly have faced challenges in their lives. Not everyone is too evolved to see failure as an opportunity. And why require a failure to give students the opportunity to write about lessons learned? I like this change. Reflect on a time when you questioned or challenged a belief or idea. What prompted your thinking? What was the outcome?“Questioned” was added to “challenged”; “prompted you to act” was replaced with “your thinking”: and “Would you make the same decision again?” was replaced by “What was the outcome?”I like this change because, while few youngsters have gone against the grain in a meaningful way, many of them have had thoughts that go against a belief or idea. The new prompt does not require students to have taken huge risks or to be activists. It just requires them to have opinions. Furthermore, they do not have to answer a yes or no question about whether they would take the same action in the future. Why require students to fortune tell like that? Instead, they can talk about what happened and naturally examine their role in that outcome. Describe a problem you’ve solved or a problem you’d like to solve. It can be an intellectual challenge, a research query, an ethical dilemma-anything that is of personal importance, no matter the scale. Explain its significance to you and what steps you took or could be taken to identify a solution.  This was a completely new prompt two years ago, and it provides an exciting opportunity for students to display their intellectual prowess or emotional intelligence. No changes for next year! Discuss an accomplishment, event, or realization, that sparked a period of personal growth and a new understanding of yourself or others. This is a fairly old prompt with a fresh take. Interestingly, I predicted that it would be deleted or changed significantly last time I wrote about the Common App prompts, as I saw the danger of clichéd answers talking about Bar Mitzvahs and Eagle Scout projects.Here’s what changed: The words “formal or informal” were deleted, and the word “realization” was added. Even more significantly, instead of asking about something that “marked your transition from childhood to adulthood within your culture, community, or family,” the prompt now asks for students to delve into their own growth and understanding of themselves, their relationships and the world.Both changes reveal admissions committees’ clear preference for introspection and self-understanding. I’ve been saying for years that the committees want to see self-awareness and a focus on personal growth, and this preference could not be clearer than from the changes in this essay question. Describe a topic, idea or concept you find so engaging that it makes you lose all track of time. Why does it captivate you? What or who do you turn to when you want to learn more?  This brand new prompt is another opportunity for applicants to explain how their brains work, what makes them tick, and how they explore their intellectual interests. I believe it’s a way for the admissions committee to discover how engaged a student would be in both intellectual and extra-curricular pursuits. It will be a great option for any students with passion and curiosity! Share an essay on any topic of your choice. It can be one you’ve already written, one that responds to a different prompt, or one of your own design.  While there was a “topic of your choice” essay question in the past, it did not suggest submitting an essay the student has already written! This choice fascinates and scares me. With the emphasis in all the other questions on sharing so personally, why open things up to essays on Huckleberry Finn? Why give this easy out to students who can just slap an essay into the box that they wrote for an English class? I bet this question in its current form won’t last long.Also interestingly, when the “topic of your choice” question was eliminated, there was very little complaint. But after a couple of years, people want it back. We’ll see what the feedback is in the future. It doesn’t really seem necessary, as the instructions to the Common App encourage students to use the prompts to write about anything they want:“What do y ou want the readers of your application to know about you apart from courses, grades, and test scores? Choose the option that best helps you answer that question and write an essay of no more than 650 words, using the prompt to inspire and structure your response.” As Scott Anderson, Senior Director for Access and Education at The Common Application, points out in The Common App Essay Prompts Are Changing. Here’s Why It Doesn’t Matter, there’s really only one question in the Common App Essay: “Write an essay on a topic of your choice.” The Common App Essay has provided you direction, and your job is to take it and create your story. If your child is applying to college and wants support on writing a great response to the Common Application Essay questions, contact The Essay Expert. Remember, approximately 26% of all college applicants hire an admissions consultant, and your child is in the same pool as they are. You might also enjoy some of my other articles about college essays and admissions.

Shirley Jacksons The Lottery Essay - 1165 Words

â€Å"The less there is to justify a traditional custom, the harder it is to get rid of it† (Twain). The Lottery begins during the summer. A small, seemingly normal, town is gathering to throw the annual â€Å"Lottery†. In the end, the townspeople—children included—gather around and stone the winner to death, simply because it was tradition. The story reveals how traditions can become outdated and ineffective. â€Å"I suppose, I hoped, by setting a particularly brutal ancient rite in the present and in my own village to shock the storys readers with a graphic dramatization of the pointless violence and general inhumanity in their own lives† (Jackson). As humans develop as a race, their practices should develop with them. Shirley Jackson develops the†¦show more content†¦The box is very similar to traditions. They both grow old. Each year it becomes more useless, and deteriorates with time. The next symbol in â€Å"The Lottery† are th e stones used to murder Tessie. They symbolize murder. â€Å"Although the villagers had forgotten the ritual and lost the original black box, they still remembered to use the stones† (Jackson). The stones were used by the ancestors, who were more barbaric the further back they go. â€Å"Bobby Martin had already stuffed his pockets full of stones, and the other boys soon followed his example, selecting the smoothest and roundest stones† (Jackson). In the lottery, the children participate in the murder. They even select the smooth stones, which will cause a slower, more painful death. Although they are living in a seemingly sophisticated period in time, they still commit this barbaric action for no other reason than because it is tradition, and they see no wrong in doing so. They will blindly follow the tradition just as their parents had, and they will pass the tradition off to their children. â€Å"Mob psychology rules their actions. Though they appear to be sane, sen sible individuals, when the time of the lottery comes, they abandon their rational nature and revert to the instincts of the herd† (Mazzeno). A stoning is a crowd generated death. By using stones for theShow MoreRelatedShirley Jacksons The Lottery736 Words   |  3 Pagesjudge a book by its cover† could not be truer than with Shirley Jackson’s short story, â€Å"The Lottery†. Jackson’s title for the short story is in fact ironic leading the reading to assume the story to be cheerful and jolly, an assumption that could not be more wrong. â€Å"The Lottery† is about an annual lottery draw in a small town in New England. A tradition that has continued to be practiced for seventy years by the townspeople. This is not the lottery as we know it consisting of money, but the opportunityRead MoreShirley Jacksons The Lottery572 Words   |  3 PagesShirley Jacksons The Lottery   Ã‚  Ã‚  Ã‚  Ã‚  Shirley Jacksons The Lottery is an excellent example of an allegorical short story. In this story, the reader learns of a towns lottery that takes place once a year, every year. It has been a tradition in this small rural town for many years and the villagers never question these activities, they just blindly go along with it. But what the reader doesnt know is just what kind of prize the winner is going to obtain. Jacksons use of symbolism is shownRead More Shirley Jacksons The Lottery 946 Words   |  4 PagesShirley Jackson is said to be one of the most â€Å"brilliant and influential authors of the twentieth century.† â€Å"Her fiction writing is some of the most important to come out of the American literary canon.† (http://shirleyjackson.org/Reviews.html) Jackson wrote many short stories and even some books. They are more on the dark, witchlike side, however. Kelleher explains that Jackson stated in some interviews that she practiced magic. No one really knows if she was serious while practicing witchcraftRead MoreShirley Jacksons The Lottery888 Words   |  4 Pagesactually provides the foundation of a work, and this is the case in Shirley Jacksons â€Å"The Lottery.† In essence, Jackson has something disturbing to say about humanity and the force of tribal ritual. To that end, she creates a world that is itself wholly symbolic, even as there are smaller elements of symbolism within it. She also develops suspense based very much on the expansive symbolism of the environment. In â€Å"The Lottery,† Jackson gives evidence of how symbolism may be utilized to make aRead More Shirley Jacksons The Lottery Essay947 Words   |  4 PagesShirley Jacksons The Lottery   Ã‚  Ã‚  Ã‚  Ã‚  The setting in a story helps to form the story and it makes the characters become more interesting. There are three main types of setting. The first is nature and the outdoors, second is objects of human manufacture and construction and the third is cultural conditions and assumptions. These three things help the reader to understand the characters better in Shirley Jacksons The Lottery;.   Ã‚  Ã‚  Ã‚  Ã‚  The Lottery; is started out by being described as TheRead MoreIrony In Shirley Jacksons The Lottery863 Words   |  4 PagesCaleigh Bishop English 101 October 10, 2017 Formal Essay I The Many Instances of Irony in â€Å"The Lottery† In Shirley Jackson’s short story â€Å"The Lottery,† she uses many examples of irony. Irony is the use of words that are the opposite of their usual meaning or what is expected to happen. The use of irony plays an important role in delivering Jackson’s sarcasm. The author holds our attention all throughout the story and builds our suspense by using irony with the characters and events that take placeRead MoreAnalysis Of Shirley Jacksons The Lottery954 Words   |  4 Pagesthe authors message. Shirley Jackson’s â€Å"The Lottery† displays a masterful usage of literary elements to better convey Jackson’s general purpose, such as through the deep symbolism and underlying theme; however, Jackson’s true provocation of emotion is accomplished through her quintessential use of point of view. The objective point of view is indispensable within â€Å"The Lottery† because of the creation of suspense, drama, and irony. To begin with, the first reason why Jackson’s objective point of viewRead MoreAnalysis of Shirley Jacksons The Lottery490 Words   |  2 Pages In Shirley Jackson’s â€Å"The Lottery,† the theme of the story is dramatically illustrated by Jackson’s unique tone. Once a year the villagers gather together in the central square for the lottery. The villagers await the arrival of Mr. Summers and the black box. Within the black box are folded slips of paper, one piece having a black dot on it. All the villagers then draw a piece of paper out of the box. Whoever gets the paper with the black dot wins. Tessie Hutchinson wins the lottery! Everyone thenRead MoreAnalysis Of Shirley Jacksons The Lottery1303 Words   |  6 Pagespowerful force (qtd. in AZQuotes). In Shirley Jacksons chilling story The Lottery, a town celebrates a special custom of stoning people to death every year. Jackson perfectly depicts a possible event that may occur from blindly following tra dition without evaluating the purpose or usefulness of it in the first place. Jackson’s use of plot, theme, and symbolism reveal the evil reality of blind faith, tradition, and their consequences. Initially, Jackson’s twisted plot reveals the infinite, viciousRead MoreResearch Paper on Shirley Jacksons â€Å"The Lottery†1141 Words   |  5 PagesShirley Jacksons â€Å"The Lottery† is a short story about the annual gathering of the villagers to conduct an ancient ritual. The ritual ends in the stoning of one of the residents of this small village. This murder functions under the guise of a sacrament that, at one time, served the purpose of ensuring a bountiful harvest. This original meaning, however, is lost over the years and generations of villagers. The loss of meaning has changed the nature and overall purpose of the lottery. This ritual

May 18, 1980 the Deadly Eruption of Mount St. Helens

Vancouver! Vancouver! This is it! David Johnstons voice crackled over the radio link from Coldwater Observation Post, north of Mount St. Helens, on the clear Sunday morning of May 18, 1980. Seconds later, the government volcanologist was engulfed in the volcanos gigantic lateral blast. Other people died that day (including three more geologists), but for me Davids death hit very close to home—he was a co-worker of mine at the U.S. Geological Survey offices in the San Francisco Bay area. He had many friends and a bright future, and when Vancouver, the temporary USGS base in Vancouver, Washington, became a permanent institution, it took his name to honor him. Johnstons death, I remember, was a shock to his colleagues. Not just because he had been so alive and so young, but also because the mountain had seemed to be cooperating that spring. Mount St. Helens Background and Eruption Mount St. Helens was long known to be a threatening volcano, having last erupted in 1857. Dwight Crandall and Donal Mullineaux of the USGS, as early as 1975, had pegged it as the most likely of the Cascade Range volcanoes to erupt, and they urged a program of regular monitoring and civic preparations. So when the mountain awoke on March 20, 1980, the scientific community did too. The state of the art technology was pushed—sensors were put in place all around the peak that broadcast their readings to data-logging computers many kilometers away from the foul gases and shuddering ground. Megabytes of clean data (keep in mind, this was 1980) were gathered and accurate maps of the volcano, compiled from laser-ranging measurements, were turned out in mere days. What is routine practice today was brand-new then. The Mount St. Helens crew gave brown-bag seminars to rapt crowds at the USGS offices in the Bay area. It seemed that scientists had a handle on the volcanos pulse and that authorities could be alerted with hours or days of notice, hold orderly evacuations and save lives. But Mount St. Helens erupted in a way that no one planned for, and 56 people plus David Johnston died that fiery Sunday. His body, like those of many others, was never found. The Mount St. Helens Legacy After the eruption, the research continued. The methods first tested at St. Helens were deployed and advanced in later years and later eruptions at El Chichà ³n in 1982, at Mount Spurr and at Kilauea. Sadly, more volcanologists died on Unzen in 1991 and on Galeras in 1993. In 1991, the dedicated research paid off spectacularly at one of the centurys largest eruptions, at  Pinatubo in the Philippines. There, the authorities evacuated the mountain and prevented thousands of deaths. The Johnston Observatory has a good story on the events that led to this triumph, and the program that made it possible. Science served civic authority again at Rabaul in the South Pacific and Ruapehu in New Zealand. David Johnstons death was not in vain. Present-Day St. Helens Today, observation and research at Mount St. Helens is still in full swing; which is necessary, as the volcano is still highly active and has  shown signs of life  in the years since. Among this advanced research is the  iMUSH  (Imaging Magma Under St. Helens) project, which uses geophysical imaging techniques along with geochemical-petrological data to create models of the magma systems underneath the entire area.   Beyond tectonic activity, the volcano has a more recent claim to fame: It is home to the worlds newest glacier, located right in the volcano caldera. This may seem hard to believe, given the setting and the fact that most of the worlds glaciers are in a decline. But, the 1980 eruption left a horseshoe crater, which shields the accumulating snow and ice from the sun, and a layer of loose, insulating rock, which protects the glacier from underlying heat. This allows the glacier to grow with little ablation.    Mount St. Helens on the Web There are lots of web sites that touch on this story; to me, a few stand out.   The USGSs huge  Mount St. Helens site  at the Johnston Cascades Volcano Observatory has a thorough scientific history before, during and after the blast, as well as a survey of the continuing program to watch the subtle breathing of the peak they call MSH in its temporary repose. Poke around the photo gallery, too.The Columbian, the newspaper of the nearby town of Vancouver, Washington,  offers an informative timeline  on the history of Mount St. Helens.  The Atlantic has a  powerful image gallery  of the immediate aftermath.   PS: Eerily enough, there is another David Johnston dealing with volcanoes today in New Zealand. Heres an article of his on how people respond to the threat of eruption. Edited by Brooks Mitchell

Free Media Essay James Bond Free Essays

â€Å"Pussy Galore†, â€Å"Honey Rider†, â€Å"Plenty O’Toole†, â€Å"Xenia Onatoppe†, â€Å"Octopussy† and â€Å"Solitaire†: All of these names have something in common in that they are all the provocative names of James Bond girls and symbols of an extreme form of the â€Å"Male Gaze† as coined by Laura Mulvey: the passive recipients of a specifically male gaze embodied by the extreme masculinity of James Bond[1]. Neuendorf et al, in a study which examined 195 female characters from the James Bond films, sum up the â€Å"bond â€Å"formula† which has been the catalyst for one of the longest running film franchises in movie history: â€Å"Espionage, innovative gadgets, alcoholic beverages, fast cars, a demonic villain and a plethora of attractive women were instrumental in moulding the â€Å"Bond formula† that matriculated from print to celluloid†¦ The ongoing appeal of the fantasy world represented in the Bond films relies heavily on attractive female counterparts to the Bond character†[2]. I have chosen the films of James Bond to examine using Laura Mulvey’s â€Å"Male Gaze†. We will write a custom essay sample on Free Media Essay: James Bond or any similar topic only for you Order Now While the films from Dr. No up to Casino Royale would seem to be obvious demonstrations of what Mulvey might refer to as a â€Å"patriarchal unconscious†[3] hard at work and cultivated from the novels of Ian Fleming, the last Bond film, Quantum of Solace, has seen a minor revolt against the use of females as passive objects of sexuality. This revolt, albeit in a minor fashion and still, as we will see, framed against a powerful formula which has endured for over half a century, makes the James Bond of Daniel Craig a worthy object of study. The adoption of powerful and partially non-sexualised female characters in both Casino Royale and Quantum of Solace represents a significant step towards Mulvey’s answer to the subordination of women through the lens of the male gaze: the destruction of cinematic pleasure[4]. This case study will also look at some more typical James Bond films such as From Russia with Love and conclude with why these films, so often the very epitome of patriarchal agendas and repressed women, are moving towards what many have perceived to be a feminist approach in Quantum of Solace which does not conform to the traditional James Bond formula[5]. Laura Mulvey first coined the term â€Å"Male Gaze† in 1975 with her seminal work Visual Pleasure in Narrative Cinema[6]. Mulvey uses psychoanalysis as a weapon to analyse the roots of patriarchal control within the pleasures of cinema. Her analysis is centred on the image of women as the castrated â€Å"Other† to the imaginary self of man the escape of which can only be accomplished by voyeuristic or fetishistic mechanisms. The female image acts as a signifier and is, in the words of Mulvey, â€Å"bound by a symbolic order in which man can live out his own fantasies and obsessions through linguistic command by imposing them on the silent image of woman still tied to her place as a bearer, not maker, of meaning†[7]. The spectator, equipped with the â€Å"privilege of invisibility†, can observe without being observed and are drawn into the illusory world of looking at female characters through a male gaze which is constructed by the film maker and filters d own even to the hands of those cameramen who are shooting the film: all are complicit[8]. In this world of sexual imbalance, in which the spectator is male[9], the pleasure derived from observing has been split between â€Å"active/male† and â€Å"passive/female† where the male gaze projects the fantasy upon the female form[10]. From here Mulvey’s analysis splits visual pleasure into two parts: a voyeuristic pleasure and a narcissistic pleasure. For the former Mulvey derives inspiration from Freud’s look at scopophilia[11] as a way of taking people as objects and subjecting them to what is described as a â€Å"curious and controlling gaze†[12] in the private world of the auditorium. The distance between the audience and the screen serves to reinforce the feeling of being a voyeur[13] and Mulvey’s analysis seals both the audience and the film within a â€Å"hermetically sealed† auditorium which serves to expose and highlight their fant asy of voyeurism[14]. On the latter Mulvey observes: â€Å"The cinema satisfies a primordial wish for pleasurable looking, but it also goes further, developing scopophilia in its narcissistic aspect. The conventions of mainstream film focus attention on the human form. Scale, space, stories are all anthropomorphic. Here, curiosity and the wish to look intermingle with a fascination with likeness and recognition: the human face, the human body, the relationship between human form and its surroundings, the visible presence of the person in the world†. As many theorists have noted[15] Mulvey’s analysis in this aspect are very much inspired by Jacques Lacan in developing his theories of the pivotal moment of a child’s self recognition in the mirror in the formation of ego and self. Mulvey find’s a resonance between screen and mirror, fictional characters and the child’s self and the ability of both to shape the ego. This resonance is particularly strong when considering the ability of cinema, in the words of Mulvey, to both deprive us of and augment our egos: a dichotomy which Mulvey identifies with â€Å"that pre-subjective moment of image recognition† first propounded by Lacan in children.[16] The active/male and passive/female divide referred to above is important only as a spectacle and not as a driving force of the narrative as Mulvey observes: â€Å"The presence of women is an indispensable element of spectacle in normal narrative film, yet her visual presence tends to work against the development of a story line, to freeze the flow of action in moments of erotic contemplation†[17]. The image of women so constructed provides a neat mirror between the desires of the male characters in the film and the spectators in the audience. Using strong male leads is a quintessential ploy by Hollywood and for Mulvey allows the spectator to identify with this more perfect version of self. A male movie star, for example, creates the action and commands the screen space in a way the passive female is never allowed to. Cinema is unique, in Mulvey’s theory, in building the way a woman is looked at into the spectacle of the film itself as opposed to, for example, strip-teas e where a spectator’s gaze is still very much under his/her own control. The distinctiveness of film derives from the ability to snap a person’s attention to a particular part and allow â€Å"a perfect and beautiful contradiction† to crystallise[18]. At the end of her famous article Mulvey opines on the possible answers to the patriarchal nature of cinema but concludes that the real answer is to destroy pleasure: â€Å"Women, whose image has continually been stolen and used for this end, cannot view the decline of the traditional film form with anything much more than sentimental regret.† So what place does James Bond have in Laura Mulvey’s male gazeThe applicability of the famous franchise to Mulvey’s theory is at first sight so compelling it would be no surprise to find out that Mulvey developed all her theories from a single viewing of Goldfinger. As outlined above Bond films have a certain tried and tested formula which, in the words of Neuendorf, serve to reinforce that which Mulvey sought to destroy: â€Å"Western society’s patriarchal, individualistic culture is demonstrated in Bond films. For example, the lead character, James Bond, promotes stereotypical, sex-typed male attitudes, especially when interacting with women. In the Bond world, Bond single-handedly takes on any â€Å"bad guy,† saves the world and always gets the girl.†[19] The ability of Bond films to dehumanise women is well exemplified in From Russia With Love. In this film two gypsy girls must fight for the affections of the same man and ultimately end up in Bond’s bed with the prospect of a sexual battle having to take place before either of them can be worthy of his attentions. It was these films in the 1960s (From Russia With Love was 1963) which exemplified what Yan calls â€Å"tittilation† and no more with the most excruciating example being â€Å"I think he’s attempting re-entry† in Moonraker[20]. As feminism spread its wings in the 1970s the Bond women seem to shrink in terms of character depth. The femme fatales then underwent an independent phase, often bestowed with PHD’s but this was, in Yan’s opinion, just a divertion from real subordination[21] and the 1980s and 1990s followed the formula with few exceptions. The Daniel Craig era of Bond films have produced a different kind of Bond: grittier, tougher and with less of the traditional formula which had relegated the franchise under Pierce Brosnan. Peter Bradshaw sums up the plot but the story, much criticised, takes a back seat to the role of women[22]. The female characters serve both to reinforce and destroy the traditional view of Bond women as being surplus to plot requirements and subject to Mulvey’s â€Å"male gaze†. The two female characters, Strawberry fields and Camille[23] represent such contrasts as to be compelling. While Fields, working for the CIA, succumbs to Bond in a 1960s throwback fashion with the usual witticisms and appears in a trenchcoat like â€Å"some sort of MI6 strippogram†[24], is typical Bond fair, Camille is arguably an equal of Bond and driven by a desire to avenge the rape and murder of her sister and mother. She does not succumb to Bond at all and importantly the actress has said that her character does not exist because of Bond but exists in her own right. Using Mulvey’s analysis this character advances the story and doesn’t simply provide a spectacle in the way that Strawberry Fields undoubtedly does. In conclusion the Bond films of the Daniel Craig era present a somewhat confusing picture of women: at first glance conforming to a tried and tested formula which is simply the quintessential expression of the male gaze and a formula born of the 1960s and Ian Fleming, but at a deeper glance is indicative of a move away from the patriarchal grip on cinema and tried and tested female submission. The character of Camille, in the same vein as Vesper Lynd from Casino Royale, is a plot driver and offers hope that the moment for a female James Bond is close: â€Å"Camille shows that Vesper was no lucky one-off. Fields shows that not everything has changed and that the same speculation must exist for â€Å"Bond 23† on whether the next film will have a realistic female lead or something more formulaic.†[25] Bibliography Balducci, Temma (2010) ‘Gaze, Body and Sexuality: Modern Rituals of Looking and Being Looked At’ in Kromm Bakewell (eds) A History of Visual Culture: Western Civilisation from the 18th to the 21st century Berg: Oxford New York Bradshaw, Peter (2008) Guardian Film Online accessed on 28th March 2011 and available from: http://www.guardian.co.uk/film/2008/oct/18/jamesbond1 Kuhn, Annette (1994) Women’s Pictures: Feminism and Cinema (2nd ed) Verso: London, New York; Penley, Constance (1989) The Future of an Illusion Routledge: New York, London Mulvey, Laura (1999) ‘Visual Pleasure and Narrative Cinema’ in Film Theory and Criticism: Introductory Readings pp833-844 Neuendorf et al (2009) ‘Shaken and Stirred: A Content Analysis of Women’s Portrayals in James Bond Films’ in Sex Roles vol 62 pp747-761 see also Brosnan (1972), Dodds (2005) and Pfeiffer and Worral (2000). Quantum of solace script: accessed on 28th March 2011 and available from: http://www.script-o-rama.com/movie_scripts/q/quantum-of-solace-script-transcript.html Sherwin, Miranda (2008) ‘Deconstructing the male gaze: masochism, female spectatorship, and the femme fatale in Fatal Attraction, Body of Evidence, and Basic Instinct.(Critical essay).’ In Journal of Popular Film and Television vol 35 issue 4 p 174 Stacey, Jackie (1994) Star Gazing Routledge: London and New York, Thornham, Sue (1997) Passionate detachments: an introduction to feminist film theory Arnold: London, New York, Auckland; Yan (2009) from Lucire website ‘ Releasing from Bondage’ accessed on 28th march 2011 and available from: http://lucire.com/2008/1030ll0.shtml [1] Balducci, Temma (2010) ‘Gaze, Body and Sexuality: Modern Rituals of Looking and Being Looked At’ in Kromm Bakewell (eds) A History of Visual Culture: Western Civilisation from the 18th to the 21st century Berg: Oxford New York [2] Neuendorf et al (2009) ‘Shaken and Stirred: A Content Analysis of Women’s Portrayals in James Bond Films’ in Sex Roles vol 62 pp747-761 see also Brosnan (1972), Dodds (2005) and Pfeiffer and Worral (2000). [3] Mulvey, Laura (1999) ‘Visual Pleasure and Narrative Cinema’ in Film Theory and Criticism: Introductory Readings pp833-844 [4] Thornham, Sue (1997) Passionate detachments: an introduction to feminist film theory Arnold: London, New York, Auckland [5] Yan (2009) from Lucire website ‘ Releasing from Bondage’ accessed on 28th march 2011 and available from: http://lucire.com/2008/1030ll0.shtml [6] Thornham, Sue (1997) Passionate detachments: an introduction to feminist film theory Arnold: London, New York, Auckland; Stacey, Jackie (1994) Star Gazing Routledge: London and New York, Kuhn, Annette (1994) Women’s Pictures: Feminism and Cinema (2nd ed) Verso: London, New York; Penley, Constance (1989) The Future of an Illusion Routledge: New York, London [7] Mulvey, Laura (1989) Visual Pleasure and Narrative Cinema in Visual and Other Pleasures Macmillan: Basingstoke and London p.15 [8] Stacey, Jackie (1994) Star Gazing Routledge: London and New York [9] And females are compelled to look through a males lens with their choice of either adopting a masochistic stance or adopting the gaze and becoming â€Å"spectatorial transvestites†. See Sherwin, Miranda (2008) ‘Deconstructing the male gaze: masochism, female spectatorship, and the femme fatale in Fatal Attraction, Body of Evidence, and Basic Instinct.(Critical essay).’ In Journal of Popular Film and Television vol 35 issue 4 p 174 [10] Mulvey, Laura (1989) Visual Pleasure and Narrative Cinema in Visual and Other Pleasures Macmillan: Basingstoke and London p.41 [11] Freud, Sigmund Three Essays on Sexuality [12] Mulvey, Laura (1999) ‘Visual Pleasure and Narrative Cinema’ in Braudy Cohen (eds) Film Theory and Criticisms: Introductory Readings : New York: Oxford Uni Press pp833-844 [13] Stacey, Jackie (1994) Star Gazing Routledge: London and New York [14] Mulvey, Laura (1999) ‘Visual Pleasure and Narrative Cinema’ in Braudy Cohen (eds) Film Theory and Criticisms: Introductory Readings : New York: Oxford Uni Press pp836 [15] Thornham, Sue (1997) Passionate detachments: an introduction to feminist film theory Arnold: London, New York, Auckland; Stacey, Jackie (1994) Star Gazing Routledge: London and New York, Kuhn, Annette (1994) Women’s Pictures: Feminism and Cinema (2nd ed) Verso: London, New York; Penley, Constance (1989) The Future of an Illusion Routledge: New York, London [16] Mulvey, Laura (1999) ‘Visual Pleasure and Narrative Cinema’ in Braudy Cohen (eds) Film Theory and Criticisms: Introductory Readings : New York: Oxford Uni Press pp836 [17] ibid p.837 [18] Ibid p.843 [19] Neuendorf et al (2009) ‘Shaken and Stirred: A Content Analysis of Women’s Portrayals in James Bond Films’ in Sex Roles vol 62 p 759 [20] Yan (2009) from Lucire website ‘ Releasing from Bondage’ accessed on 28th march 2011 and available from: http://lucire.com/2008/1030ll0.shtml [21] Yan notes wryly that even the self-employed Octopussy, steward of a huge empire, still succumbed to the Bond formula in the end. [22] Bradshaw, Peter (2008) Guardian Film Online accessed on 28th March 2011 and available from: http://www.guardian.co.uk/film/2008/oct/18/jamesbond1 – He observes: â€Å"In theory, he is out to nail a sinister international business type: Dominic Greene, played by French star Mathieu Amalric, who under a spurious ecological cover plans to buy up swaths of South American desert and a portfolio of Latin American governments to control the water supply of an entire continent. As Greene, Amalric has the maddest eyes, creepiest leer, and dodgiest teeth imaginable.† [23] Gemma Arterton and Olga Kurylenko respectively [24] Bradshaw, Peter (2008) Guardian Film Online accessed on 28th March 2011 and available from: http://www.guardian.co.uk/film/2008/oct/18/jamesbond1 [25] Yan (2009) from Lucire website ‘ Releasing from Bondage’ accessed on 28th march 2011 and available from: http://lucire.com/2008/1030ll0.shtml How to cite Free Media Essay: James Bond, Essay examples

Consumer Behavior of the Hiperbaric Company-Samples for Students

Question: Discuss about the Consumer Behavior of the Hiperbaric Company. Answer: Introduction The objective of this report is to discuss and analyze the consumer behavior of Hiperbaric. The importance of the consumer behavior on the performance of the company has a huge place since the decision of the decision of the customers to purchase from a particular company depends on their product quality and their loyalty towards the customers. The food processing industry is a very challenging industry where the number of challengers is increasing in a short period. The reputation of the organization Hiperbaric has helped them to hold the top place in the industry. In this paper, the topic of discussion will be to discuss the two segments of small food processing and large food processing companies, defining the customer segments of those two companies, making a buyer behavior analysis of the company, the organizational buying behavior of Hiperbaric, analyzing the large and small food procession companies, defining the customer relationship management analysis and linking with the o rganization and many more things to be precise. Brief overview of the company Hiperbaric is a Spanish organization with Andres Hernando as the commercial director of the company. The company was founded in the year 1999 (Hiperbaric.com, 2017). The organization has a 70% market sharte in the current scenario in food processing industry. He pointed out that Hiperbaric has been one of the main people who has seen the rise of the company. He also said that the company was a small one with just 4 sales people within the organization. They wanted to expand in order to digitally expand their business areas. Their revenues are very low and the resources are limited as well. The commercial director had approached the management that they should try to expand their business by linking themselves with the social media platforms through which they could connect with their customers even more. The experts had advised them with the prospect of opening a new YouTube, Facebook or Linkedin profiles. They have identified the fact there are new entrants in the industry who are t rying to snatch away the market share of Hiperbaric (Hiperbaric.com, 2017). SWOT Analysis It is very essential indeed to assess the various aspects of the Hiperbaric organizations strengths, weaknesses, opportunities and threats. Strengths Hiperbaric is one of the most popular companies in the high pressure food making industry and they have a good reputation all over the world as well. They have a lot of varieties of products under their belt. This helps them to get the customer base all the time. They are able to provide a broad portfolio of the HPP equipments to the food processing companies. Weaknesses Their market share is falling because of the new entrants in the market for a potential market competition. They have a very few number of employees that will affect their sales program all over the world and reach their customers properly. The amount of investment that has to be made in the different programs for the company are also a matter of concern for the company. They do not have a proper communicative technology through which they can consult with the end customers. Opportunities They can keep their eyes on developing the RD technologies so that they can gain a technological advancement. This will help them to retain their leadership position in the industry. They can try to collaborate with various other organizations and research organizations so that they can keep their systems updated with the new RD technologies. They can try several strategic growth initiatives like the expansion in many countries and others. They should also focus on entering into new business segments. Threats A number of various new entrants are approaching the market so they have to stay alert about this increasing market competition. The substitutes in HPP business market can also be threat to their business. The decreasing of market share is a great threat. This high market competition is a great potential threat to the company. Customer analysis It is a matter of utmost concern for the company and management to satisfy the customers from their end by delivering the quality products and services. They have to increase their services in a big way because it will surely likely to reflect on the sales figures of the company. Many experts have suggested different ways on how to improve the branding, product quality and service networks of the company. One of the major ways to contact the customers is to build a strategy based on complete technological devices and this would help to attract the different kinds of people like the customers, scientists, researchers, public administrators and the distributors of the products. The scientists are considered to be the experts in the food processing technology. The target customers can be reached if they decide to increase their busget along with their sales team. They have to be contacted at any cost because it is of huge importance to know about their needs from the organization. They need to increase their sales team because the commercial director of the company had addressed that their entire sales team has been engaged in attending major events all over the world. Difference between two customer segments There are generally two groups of customers addressed under the customer segmentation of the company. One is the small business group and the other is the businessmen from a corporation (Bernus, Ripoll and Panea 2012). The relationship with the customers is extremely important and this has to be a major part in the context. The customer segments have to be connected by the technical support. The other customers that could be identified in this context are the teachers and scientists, public administrators and the distributors. The teachers and scientists are the experts in using the technologies in the high pressure food processing. The sales team and event budget has to be increased in order to meet with the requirements of those target customers (Armstrong et al. 2015). These customer segments need to be contacted because it is of utmost importance to understand what they want from the organization and the kind of products that that would be most helpful for them. The need to increase the sales team of the company is very crucial and the commercial director viewed that the entire sales team has been engaged in handling major events all over the world. CRM Framework or Model CRM value chain or the customer relationship management model is one of the most important models that can be associated with the organizations (Kumar and Reinartz 2012). Hiperbaric should also give importance to it since they need to increase their customer base all over the world. Hiperbaric must improve their product quality and expand their services if they really want to be successful in the international market. They have to improve their internal functions and procedures and the external systems as well. This will, in turn, help them to improve their service to the customers on international basis. The CRM model is such a model that is empowered by technology and should be applied in the proceedings of organizations. Hiperbaric should follow this model if they want to build a proper customer base and develop their reputation (Kumar and Reinartz 2012). They have to understand what the customers want and assess their expectations. This way they should try to fulfill their expect ations. The valuable services or products have to be delivered to them. Hiperbaric should aim to increase their market value by both direct marketing and online marketing procedures. They have to improve their sales force as well. The customer service and support process has to be improved so that the communication between customers and manufacturers can be fast and smooth. Thus Hiperbaric would be able to increase their market values (Kumar and Reinartz 2012). Source: (Kumar and Reinartz 2012). Buyer behavior analysis DMU Small DMU Large Customer small Customer large Importance small Importance large Influences small Influence large Problem recognition The key problem here is the fear of meeting the demands of the customer and lagging in the competition. The problem here is the fear that they may not be able to meet the customers requirements and trail behind. The CEO and the top management officials are the key people in the organization. Buyers and users play huge role in the buying process of the products of Hiperbaric. The initiators also have a role to play in this segment. The quality of the products for the products and machinery is the main concern for the customers. The customers are likely to buy the products for its longevity. So, the quality of the products is the main concern for them. The improved machinery used by the competitors is the external influencing. The individual influence is to be the market leader. The rational influence is to use the improved machinery in the organization. The improved machinery used by the competitors is the external influencing. The individual influence is to be the market leader. The rational influence is to use the improved machinery in the organization. General need description The new products and machinery are to be introduced in the market. The new products and machinery are to be introduced in the market. Buyers are the primary users so they are involved in this step. Buyers are the primary users so they are involved in this step. The machineries have to be upgraded by the use of the technological devices. The machineries have to be upgraded by the use of the technological devices. External influence is technical change. Individual influence is to use the improved technology. Rational influence is to effectively upgrade the technology. External influence is technical change. Individual influence is to use the improved technology. Rational influence is to effectively upgrade the technology. Specification The quality of the machinery should be matched with the needs of the customers. The quality of the machinery should be matched with the needs of the customers. The role of the initiators in this segment is to check the machinery utility. The role of the initiators in this segment is to check the machinery utility. External influence is the technological advancement. Individual influence is the more adaptability. Rational influence is to enhance productivity by using technology. External influence is the technological advancement. Individual influence is the more adaptability. Rational influence is to enhance productivity by using technology. Supplier search Online marketing. Online marketing. Deciders. Deciders. Supplier quality. Supplier quality. External influence is the existing customers feedback. Individual influence is matching with personal criterion. Rational influence is the good product quality. External influence is the existing customers feedback. Individual influence is matching with personal criterion. Rational influence is the good product quality. Proposed submission Supplier selection Market distinctiveness Market distinctiveness Initiators Initiators Credit and trustable Credit and trustable External influence is the supplier quality. Individual influence is the unique marketing activities. Rational influence is the preference pattern of customers. External influence is the supplier quality. Individual influence is the unique marketing activities. Rational influence is the preference pattern of customers. Order process specification Analysis of the suppliers Analysis of the suppliers Deciders Deciders Benchmarking Benchmarking External influence is the competitor analysis. Individual influence is the matching with personal criteria. Rational influence is the more effectiveness of the product. External influence is the competitor analysis. Individual influence is the matching with personal criteria. Rational influence is the more effectiveness of the product. Buying behavior analysis Current relationship building capabilities B2B RM Large Small Trust The trust of the customers on the large food processors because they think that the large processors have more resources. The trust on the small processors is not as much as the large processors. Their resources are limited to an extent. Commitment The large food processors are more committed to the customers. The commitment to the small food processors is not as per the large ones. Long term perspective The large food processors will have a good run in the long term perspective since they have more resources. The small processors may not survive on a long term perspective because of the lack of faith of the customers. Communication The large food processors are more likely to communicate with the customers. The small food processors have limited ways to communicate with the customers. Customer Service Large food processors should provide better customer service always. Small food processors have limited customer base and their customer services are limited too. Mutual Benefits The mutual benefits of the large food processors are very high. The mutual benefits of the small processors are very low. CRM Value chain Supporting conditions Leadership and Culture The leaders motivate the employees to improve the production rates of the organization and thus securing a competitive organizational culture. Data information and technology The technology has to be improved and the data about their services have to be collected by implying that technology. People The key people who are associated with this organizations success are the internal and external stakeholders, the suppliers and the distributors. Processes The manufacturing process has to go through several stages. Hiperbaric should look to apply powerful strategies. Stages Customer portfolio analysis Hiperbaric should analyze the customer portfolios properly so that they can value their customers according to their importance to the organization. Customer intimacy It is important they develop a good and intimate relationship with the customers so that the both sides can be benefitted. Network development They should build a wide network along the entire operational areas that will cater to their reaching to customers and solve their problems. Value proposition development They should develop a strong value proposition development that will be helpful for Hiperbaric to develop their strategies. Manage the lifecycle The product lifecycle has to be managed properly by using the 4 Ps of marketing. This would give them an added benefit in the competitive market. Buyer behavior analysis influence Buyers are the key people in influencing the buyer behavior. The users can share their feedbacks to the buyers about the product and this will influence them to buy those products from the company. The initiators will help to identify the needs of buying the things from the company. The buyers have to be introduced with the machinery in the market to improve the communication between them and the marketing and sales team of the organization. If the machinery provided by Hiperbaric proves to be a successful one in the long run, it will be helpful for them to buy it and this will profit the company. Thus, it is very useful for the company to maintain a good reputation in preparing good equipments for the company. They can try to use the improved technology within the organization that will attract more customers towards them. Buyers are the primary users of the product so they should be informed about the quality inventories of the product. This will imprint a good impression on the bu yers minds. Relationship analysis Analysis of: Requirements Relationship needs According to the six components of relationship with the customers, the first is the customer market. According to this theory, customers are the main stakeholders in the organization. Thus, it is the key responsibility of the organizations to enhance the loyalty of the existing customers and to increase the customer retention. The next aspect is influence market. This refers to the influence being created by the customers on their known ones. Customers give feedback to their friends and relatives after having access to any products or services. Thus, the responsibility of the organization is to provide the effective service to their customers. The next aspect is the referral market. This refers to the generation of positive word of mouth from the customers by providing effective customer service. The more will be the positive word of mouth, the more will be the referrals by the customer to their known ones. Moreover, in the customer relationship, the taste and preference pattern of the customers should be effectively determined. The more effective will be the determination of the customer data, the more will be effectiveness in the customer relationship. In the relationship marketing of the customers, it should also be considered that the promotional activities of the organization should be target market oriented. Preferred relationship type The first segment of small business organization should be attracted by taking a holistic approach due to the reason that in the case of the small business organization; the entire buying process is being looked after by the chief of the organization. Thus, he should be well aware about the effectiveness, cost and other aspects about the product to be sold. The second segment consists of the large business organization. In this case, the concerned officials should be communicated individually such as, discussing the cost factor with the finance department and the effectiveness of the machinery with the manufacturing department. Inter Organizational relationships References Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Bernus, A., Ripoll, G. and Panea, B., 2012. Consumer segmentation based on convenience orientation and attitudes towards quality attributes of lamb meat.Food Quality and Preference,26(2), pp.211-220. Eggers, J.P., 2012. All experience is not created equal: learning, adapting, and focusing in product portfolio management.Strategic Management Journal,33(3), pp.315-335. Hiperbaric.com. (2017). High Pressure Processing for Food Beverage - Hiperbaric. [online] Available at: https://www.hiperbaric.com/en/ [Accessed 17 Aug. 2017]. Kumar, V. and Reinartz, W., 2012.Customer relationship management: Concept, strategy, and tools. Springer Science Business Media. Needles, B.E. and Crosson, S.V., 2013.Managerial accounting. Nelson Education. Pettigrew, A.M., 2014.The politics of organizational decision-making. Routledge. Sevenich, R., Bark, F., Crews, C., Anderson, W., Pye, C., Riddellova, K., Hradecky, J., Moravcova, E., Reineke, K. and Knorr, D., 2013. Effect of high pressure thermal sterilization on the formation of food processing contaminants.Innovative Food Science Emerging Technologies,20, pp.42-50. Solomon, M.R., 2014.Consumer behavior: Buying, having, and being(Vol. 10). Upper Saddle River, NJ: Prentice Hall.